Asevi Pure Freshness Laundry Detergent 44W 2376ml

Make laundry day feel a little less like a chore with Asevi Pure Freshness Laundry Detergent. This 2376ml bottle packs enough power for up to 44 washes, delivering brilliantly clean clothes wrapped in a fresh, long-lasting scent that lingers long after the spin cycle ends.

Formulated in Spain with a concentrated formula, Asevi’s detergent lifts dirt and odours from your laundry while infusing fabrics with that signature “just-washed” feeling. Whether you're dealing with muddy school uniforms, workout gear, or everyday essentials, it gets the job done — and leaves everything smelling crisp, clean, and light.

Why Choose Asevi Pure Freshness?

Up to 44 Washes per Bottle
Highly concentrated for value and efficiency — a little goes a long way.

Signature Fresh Scent
Delivers a clean, airy fragrance that clings to clothes, towels, and bedding without being overpowering.

Tough on Stains, Gentle on Fabrics
Effectively removes everyday dirt and odours while keeping fibres soft and colours bright.

Works in Hot or Cold Washes
Designed for both modern low-temp cycles and traditional warm washes — good for energy savings and performance alike.

Suitable for the Whole Family
A trusted formula that’s safe for regular use on adult and children’s clothing.

How to Use Asevi Pure Freshness Detergent:

Check your machine’s detergent drawer or drum for where to pour.

Use the dosing cap to measure the right amount (typically 54ml for a standard load).

Pour directly into the drawer or drum.

Wash as normal — in cold or warm water.

For heavily soiled items, pre-treat stains or increase the dose slightly.

Frequently Asked Questions (FAQ)

Q1: Is this detergent suitable for sensitive skin?
A1: While it's designed to be gentle on fabrics, those with very sensitive skin should test with a small load first or consider a hypoallergenic detergent.

Q2: Can I use it for handwashing clothes?
A2: Yes — dilute a small amount in water and wash by hand as needed. Rinse thoroughly.

Q3: Does it work on sportswear and synthetic fabrics?
A3: Absolutely. It’s effective on synthetics, activewear, cotton, and blends.

Q4: Is it colour-safe?
A4: Yes — the formula helps protect colours and prevent fading with regular use.

Q5: Where is Asevi made?
A5: Asevi products are formulated and produced in Spain, known for their high-quality home cleaning and laundry care solutions.