Baby & Toddler Toys

Little ones learn by playing, from reaching newborns to preschool role play. Our huge selection of toys for babies and toddlers includes blocks, rattles, shape sorters and fun play mats that they'll love!

As children grow, they learning about new colours, sounds and textures - the right baby toys can help support their sensory development. For those first few months, babies see high contrast patterns best. As their sight develops, they'll be fascinated by the bright colours and shapes of ball pits, shape sorters and more. Baby toys that rattle, play music or feature varied textures are great for stimulating their senses.